June 2020 - December 2023
With over 3 years of experience as a graphic designer at FAIRTIQ, I've been able to work on a variety of projects ranging from advertising to motion design. My biggest projects have been participating in the complete overhaul of the brand identity as well as the migration of all the company's marketing material onto a digital asset management platform (Frontify).
Here's a small selection of my latest work for the company.
The company has launched and taken part in a number of "co-branded" campaigns, mostly with public transport companies, but also with prestigious partners such as VISA. I was thus able to work on a variety of visuals directly with other companies or their graphic design agency.
When new features were launched, I had to create several videos exclusively in motion design to describe step by step how to use them best.
I was also able to help establish a new graphic line and identity for the brand. When I joined the company, most of the advertising material consisted of illustrations (as shown below). After a long review of the brand identity, it was decided to focus on showcasing the app and its community by presenting various views of the app and/or photos of users (image 2 to 6).
I mostly created print and digital ads for the company, but I was also able to do some illustrations for special events, the application or for internal use.
